The 5 Best AB Testing Tools

AB testing is one of the most useful approaches to perfecting your campaigns. However, some of the parts require technical knowledge that is unnecessary to be learned by digital marketers.

So I will share with you in this article the best AB testing tools, free and paid, that will take over most of the work so you can focus on the important part of being a digital marketer, creativity.

We will discuss in this article, the best tools for AB testing, their subscription plans, what are they used for, and how to use them to ease and simplify the testing process.

What is an AB testing tool?

An AB testing tool is a piece of software that simplifies the process of AB testing for you. The tool will do the routine work, like splitting the users into groups and showing them different versions of the website, while you focus on analyzing the results for optimization.

The best AB testing tools.

Now we will have a look at some AB tools that will make your work much easier and simpler by taking on the routine work so you can focus your energy on being creative.

Convertize

Convertize is one of the most useful AB testing tools for web page conversion optimization. It allows you to include some designs for the pages that you want to optimize to find out which one has the highest conversion rate. 

It automatically splits the users and serves different page designs to different users, then it gathers the data of their usage, so it can finally conclude the design that has the best conversion rate

Convertize has two main subscription options, Solo and Team. Solo is offered at 59$ per month, and it goes down to 49$ per month if paid annually. While Team subscription is offered at 249$ per month and it goes down to 199$ per month if paid annually. Read more about their pricing plans here.

Omniconvert

Omniconvert is also a webpage optimization ab testing tool like Convertize, but it is more specialized in serving E-Commerce websites. This platform also offers AB testing for e-commerce products, they give you data-driven analysis about the best performing products that generate the most sales and the worst performing products that are sending your customers away.

Omniconvert comes is more pricey, it costs 320$ per month billed monthly, but the price goes down to 167$ per month billed annually. The platform is totally for free if your website is built using Shopify.

But you don't only get AB testing tools at that price, you also get customer analysis and segmentation (insights about your customers to retain and nurture their relationship with your brand), KPIs generated automatically to analyze your eCommerce store, customer experience data, and much more. Read more about what do they offer here.

Mailchimp

Mailchimp is one of the best and most widely used email marketing platforms in the world. They offer many helpful features for email marketers to use, such as email templates drag and drop building, email list segmentation, emails schedule, ..etc. They also offer some of the best AB testing tools for email marketing.

Mailchimp email AB testing tool allows you to create multiple versions of the email to use for a certain email campaign, then they will automatically send different versions of the email to different recipients to test which ones perform the best. 

Their AB testing tool tracks multiple metrics of the email campaign to determine which email performs the best. Maybe the goal is to increase the email open rate, the click rate, the conversion rate, or improve any other metric, so you would choose the best performing email version depending on the performance of the most important metric for your purpose. Read our full guide on the metrics you should track for your email marketing campaign.

Mailchimp doesn't offer their AB testing tool for free, you have to buy their premium subscription to get access to their AB testing tool, their premium subscription starts at around 240 dollars per month. See their pricing plans in full detail here.

Crazyegg

Crazyegg is one of the most powerful AB testing tools for web page optimization. They are more focused on making the testing process highly customizable and gathering a lot of deep data on the engagement of the users on your website.

Their biggest strength that sets them apart from other AB testing tools is that they offer deep analysis for any part of your website you choose. You may decide to test where the users of your website are clicking the most, to see if they are clicking where you want them to. You can see if they get confused and wander around your website before they leave. You will gather the data and analyze it to know why are users entering your website and not converting, so you can know the weak points in your funnel to focus on improving it.

Their pricing plans start at 29$ per month for the basic plan, but they offer a 30-day free trial for any plan you subscribe to. Read more about their pricing options here.

Google Optimize (FREE)

Google Optimize is one of the best AB testing tools that you can use to create customizable tests to see which version of your website is performing the best.

One of the biggest advantages of Google Optimize is that it is suitable for people with no technical background by offering a very friendly user interface to create the tests you want, but it still offers the ability for programmers to code their own highly customized tests.

As mentioned in the heading, this tool is offered by google completely for free, and I find that it is the best option for beginners to get started in the field of AB testing and optimize their projects.

Conclusion.

Small parts of our websites can play a very big role in the success or failure of our projects, and unfortunately, small mistakes in these parts usually go undetected and they would result in a failing project that would otherwise be a success. 

These mistakes can be easily detected with AB testing, especially with the use of advanced AB testing tools like the ones we have discussed above.

Finally, I would advise beginners to stick with free tools, like Google Optimize, until they gain some experience in AB testing, and feel that it's now time for them to move on to a more advanced tool to benefit from its features.